The Future is Roarsome

THE REBRAND

As you may have noticed, everyone seems to be having babies right now (including both founders Will & Ed)!

Global lockdown has resulted in a huge baby boom, supporting a 250 billion dollar childrenswear market which was already the fastest growing retail sector.

Kids are taking over!

Instead of scaling back during these uncertain economic times, we plan to capitalise on this once-in-a-lifetime opportunity and emerge on the other side as a global leader in kidswear.

To do that we need to reposition ourselves.

We’ve grown into something bigger than the small skiwear collection that we started with.

We’ve made it our mission to help get kids off screens and outside, empowering them to care more for their planet as they grow up.

With winterwear, swimwear and rainwear collections, we can now cater for every outdoor family adventure, whatever the weather.

So instead of trying to become the biggest kids skiwear brand in the world, we’ve set our sights on becoming the biggest outdoor kids brand in the world - come rain, sun or snow.

‘Dinoski’ will always be part of our story but the time has come to outgrow our original name.

From 2023 onwards, our products will begin to feature a new brand name.

A new adventure begins.

The future is Roarsome.