Roarsome x Selfridges

Our latest Roarsome Skiwear Pop Up just launched on the 4th floor of Selfridges in London! 🚠

Look closely and you’ll see the custom built rails are made with skis and poles.🎿

Scan the window artwork on the central ‘Roarsome Express’ gondola and the entire ski lift will come to life with augmented reality animation and sound effects. ✨

Check it out before March 5th. ❤️

Big thanks to everyone involved in making this happen!

Rails built by Scott Wills Design
Ski Lift built by Cod Steaks
AR artwork by Mathilde Heu
Installed by Shred & Butta
Video by Harry Plowden