Why do leaves dance when it rains?
There’s a place called the tropical rainforestKnown as the lungs of the earthIt takes very good care of our clean airAnd its where half of all...
06 February, 2026
Roarsome x Selfridges
Our latest Roarsome Skiwear Pop Up just launched on the 4th floor of Selfridges in London! 🚠
Look closely and you’ll see the custom built rails are made with skis and poles.🎿
Scan the window artwork on the central ‘Roarsome Express’ gondola and the entire ski lift will come to life with augmented reality animation and sound effects. ✨
Check it out before March 5th. ❤️
Big thanks to everyone involved in making this happen!
Rails built by Scott Wills Design
Ski Lift built by Cod Steaks
AR artwork by Mathilde Heu
Installed by Shred & Butta
Video by Harry Plowden
